From our standard perspective, the word ‘design’ usually refers to something fashionable or architectural: clothing design, interior/exterior design.
Then how is it possible to design a learning experience? Who is that designer? As we observe the transition from traditional training methods to the learner-oriented L&D system, we explore many new approaches that allow modern organizations to ensure business profit and productivity by focusing on employees’ well-being. This method proved to enhance engagement and foster a positive environment at work. So Learning Experience Design, or LXD, is the very concept that integrates humanity and puts the learner in the center, thus (excuse my wordplay!) designing an experience-driven learning path through employee prioritization.
In this article, you will find the answers to the questions about LXD's role and outcomes, how it transforms employee training, and how it creates an engaging learning culture within organizations.
What is Learning Experience Design (LXD)?
The pioneer of learning experience design, Neil Floor, describes it as “a process of creating learning experiences that enable the learner to achieve the desired learning outcomes in a human-centered and goal-oriented way." Simply put, this holistic approach consists of 3 main elements—learning, experience, and design—that work together to build a comfortable and enjoyable learning journey by offering interactive and meaningful experiences based on individual interests and goals. Let’s explore each element separately.
Learning: this element is in charge of the learning process and the individual’s focus on engagement.
Experience forms impressions through which we learn, understand processes, solidify our knowledge, and produce emotions and insights.
And, finally, design is the link that makes the learning experience a whole, the way of thinking that enables the user to find one’s way to the desired outcomes.
Importance of Designing Engaging Learning Experiences
The further we stray from traditional employee training methods, the more we realize the importance of modern learning in the workplace and acknowledge the same essential benefits of every approach across the L&D system. Let’s take a look at them again, but now from the perspective of LXD.
Boosts Learner Engagement
As we already know, LXD is a learner-centered approach, i.e., it uses personalization, stimulation, and interaction—methods that in turn proved to be very effective in enhancing engagement. The strategy of LXD, in contrast to passive learning, is formed around making learning experiences more relatable and enjoyable by encouraging the learners to participate in the process.
Enhances Knowledge Retention
Engagement drives knowledge retention both in educational institutions and in the workplace. To ensure this, LXD enriches the learning content with specific interactive tools that help employees keep the information longer and apply it accordingly in real-world scenarios.
Caters to Diverse Learning Styles
Diverse workplaces become the terrain for employees with diverse learning preferences and hence necessitate the incorporation of diverse learning styles. LXD considers this and blends various learning methodologies, ensuring that all employees benefit equally from the training, regardless of their learning preferences.
Promotes Active Participation
The interactive nature of the LXD approach promotes active participation of employees in the learning process. This is achieved through offering problem-solving tasks, role-plays, and group discussions that foster a collaborative learning environment within an organization and prompt employees to think critically, understand the content, and apply the information in day-to-day roles.
Improves Learning Outcomes
Being human-centered, LXD aims at better learning outcomes by ensuring employees’ motivation and a stronger understanding of the content. Whenever the learning material is meaningful and easy to comprehend, it leads to the desired learning outcome and improved performance.
Creates a Positive Learning Environment
In a supportive environment offered within LXD, employees feel encouraged to learn, ask questions, and make mistakes. Such an environment promotes a culture of professional development without overwhelming the workforce and putting them under pressure.
Supports Continuous Learning
Modern workplaces cannot exist without the readiness of employees for continuous learning. By designing training paths for lifelong learning and development, LXD fosters an environment that enables employees to keep pace with industry changes and thrive in getting new skills, which results in higher personal productivity and job satisfaction.
Design Thinking = Empathize > Define > Ideate > Prototype > Test
Examples of Learning Experience Design in the Workplace
AI-powered Personalized Learning Paths
The principle of the LXD approach lies in the functionality of AI-driven platforms. The specific advanced features can analyze individual employee progress, strengths, and areas for improvement, tailoring learning paths to each employee’s unique needs. This customization boosts interest and makes learning relevant and goal-oriented.
Gamified Learning Platforms
Gamification in training can make learning more engaging and enjoyable, irrespective of employee age and status. Designing a learning experience through collecting points or getting rewards and badges encourages friendly competition among colleagues and, at the same time, reinforces their key skills during course completion.
Microlearning Modules with Mobile Accessibility
Microlearning is another effective method incorporated by LXD, especially providing its accessibility across various devices. Taking into account the busy working schedule of employees, this approach offers short modules on different topics that can be accessed through mobile apps or in any other preferred way to promote flexible learning opportunities.
Collaborative and Cross-functional Learning Networks
Such collaborative networks as, for example, Microsoft Teams utilize LXD principles to provide a space for employees to discuss topics, ask questions, and share insights. These networks encourage peer-to-peer knowledge transfer by offering interactive channels for peer learning and also facilitate collaborative learning across departments or with external experts.
Blended Learning Environments
Some organizations implement LXD by fostering a blended learning culture where in-person sessions are combined with digital modules. This approach allows the employees to take advantage of self-paced learning and an interactive learning environment providing flexibility.
Interactive E-learning Courses with Multimedia
Courses enriched with video and audio content, animation, quizzes, and interactive exercises engage multiple senses, making learning experiences more memorable and effective.
Scenario-based Training Simulations
Scenario-based training simulates realistic situations where employees can apply their knowledge under control and without any risk. This is a highly effective method for roles that require quick decision-making or specific technical skills.
Performance Analytics and Feedback Loops
Performance analytics and real-time feedback loops are essential features for designing learning experiences as they provide employees with immediate insights into their progress. This creates the opportunity for making timely adjustments and supports a proactive approach to learning.
Instructional Design vs. Learning Experience Design
Many of you may be wondering: Is learning experience design almost the same as instructional design? In fact, the difference is very delicate, so let’s try to understand it together. In instructional design (ID), the primary focus is made on content delivery and structure, i.e., educators create great training materials to engage learners on their way to the desired outcomes. Learning Experience Design, in contrast, considers the environment in which that information is experienced, retained, and applied in the real world.
The following example will help you distinguish between these two methodologies: The well-known audit and consulting company Deloitte implements instructional design when onboarding new hires who need to pass the relevant training on the company procedures, policies, and job functions. The training creators deliver information in lecture or assessment format without any interactive tasks that would support comprehension, retention, and further application of newly acquired knowledge. On the other hand, Deloitte Leadership Academy uses LXD principles to turn the training process into an engaging and interactive experience. The DLA platform offers its trainees gamified and personalized modules with real-life scenarios, forums, and discussion boards, as well as feedback loops that allow users to track their progress.
4 Stages of Experiential Learning for Employees
In one of our recent articles about experiential learning, I talked about the impact of incorporating real practical exercises into the learning process at the workplace. Let’s just have a brief throwback to the main elements of this approach that also lie in the fundamentals of learning experience design:
Concrete Engagement
At this stage, educators aim to engage learners in hands-on activities (e.g. role-plays, simulations, and real-world tasks) that connect them to the content.
Reflective Analysis
Here learners reflect on their experiences and assess the level of their involvement. This analysis allows them to identify strengths and weaknesses by promoting a deeper understanding of the content and ensuring continuous learning.
Abstract Understanding
During this stage, employees connect their previous experience with the newly learned lessons. This process opens the door toward practical application of the skills across various scenarios.
Active Application
The final stage is the process of putting knowledge into practice in real-world contexts. This hands-on application solidifies learning and enables employees to confidently use their new skills on the job.
3 Steps to Incorporate LXD in Employee Training
Regardless of what kind of L&D specialist you are, you can incorporate the principles of LXD in your training programs to make them as purposeful as possible.
Identify and Comprehend the Objectives of L&D Efforts
Everything begins with clearly defined objectives of the learning and development program. LXD is referred to as a goal-oriented approach, so by establishing goals, you can easily guide the design process and ensure that each aspect of the training aligns with desired outcomes.
Understand Your Learners
Understanding your audience is the key to achieving highly productive employee performance management and, as a result, to the creation of an impactful learning experience. It’s essential to understand your audience. Use surveys, interviews, or focus groups to learn about the needs of your employees, their learning preferences, and challenges to design tailored content.
Select the Right Platform and Delivery Method
The effectiveness of your LXD is highly dependable on the choice of appropriate platform and delivery method. Whether it’s an online platform, in-person workshops, or a combination of both, ensure it suits your learners’ needs and enables the desired learning experience.
Conclusion
To summarize, Learning Experience Design is all about knowledge and adaptability, although it comes in a completely different way by placing the individual and his/her experience in the center of the learning process. Through LXD, organizations can prepare their workforce to face challenges and seize the opportunities ahead. This human-oriented concept, like no other, boosts engagement by creating immersive and interactive experiences, which in turn foster a resilient and adaptive business environment. It is not quick or easy; it comes with its challenges, especially in terms of putting the employee’s needs over those of the organizational ones; however, it will pay you off in spades with commitment and job satisfaction.